Business Insights / Document
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Acting specifically, thinking globally …
The phrase “Think globally, act locally” makes sense in many circumstances…
Except for very specific products (the technology and junk food sectors spring to mind), believing that you can apply the same formulas throughout the world, or even in one part of the world without changing a comma, is a tall order, not to say irresponsible entrepreneurship.
It is often necessary to apply “local” versions to match economic realities and consumer needs as closely as possible. Of course, e-commerce is disrupting certain practices by reducing the world to the level of a “global village”, but it is also introducing a form of impoverishment through “one-track thinking”.
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FM and workspaces: ‘Welcome’ to the metaverse
The time when a piece of fruit was still just a piece of fruit and a company was still a real company seems to be slipping away: thanks to - or because of - the metaverse, all this will soon be a thing of the past: we will all be living in a parallel world.
What luck some would say, as their real worlds are so sad, poor, or desolate, but many of us will still prefer the real world, despite all the constraints and challenges, because it is so captivating and beautiful!
The idea here is not to confront the two worlds: it is simply to assess the advantages and constraints of a more “virtual” approach. This “new world” will perhaps allow us to study certain paths, certain behaviours, certain solutions without having to “play them for real” with all the consequences that this may have.