Binary thinking in the world of work: the fault of social networks?

Single thinking” seems to be becoming the standard of certain elites seeking to confirm the dogma of “who’s not for me, is against me”: a binary approach that cannot satisfy the minimum intellectual requirement that can be expected from educated and well-trained people.

This approach, not to say drifting, becomes worrying in a world characterised by an ever more immoderate use of social networks, networks driven by algorithms flattering egos and focusing on the sole thought, thus excluding all other plausible or coherent references…

This is particularly worrying when it reaches the world of work, which is becoming more and more egocentric and monolithic. This way of atrophying the debate is confusing because it prevents discussion, suppresses emulation and annihilates differences of opinion.

As the saying goes, it is “from the confrontation of ideas that light is born”. It should be noted that the instrumentalization of any act becomes doctrine: whoever does not share the same idea is considered, at best a fool and at worst an enemy.

An enterprise that abandons the plurality of ideas, dissertation or exchanges will, in my opinion, be reduced to stagnation, not to say regression. But social networks play an important role in this kind of levelling of thoughts, of ideas.

While the Internet was designed to improve the exchange of information, culture and knowledge, we can see that certain social networks distil single thought and the rejection of anything that does not conform to one’s own ideas, to one’s ideal. Worse, social networks do not offer contrary opinions (except for “haters” in certain applications) or aspects that do not fit the typical user profile.

This paradigm shift could make people smile if the consequences, especially in companies, were not so divisive and in some cases dramatic: some companies have to change their strategies because the pressure exerted by social network users, without any critical sense, is so strong: in fact, a new form of “dictatorship” has insidiously taken hold via social networks.

Let us hope that most companies and their leaders will be able to get around these pitfalls and evolve in a more serene and participative environment in the noble sense of the term.

Take care, beautiful autumn and see you soon

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